Is eSports a viable career option in India? Benefits, Drawbacks, and Obstacles

With eSports gaining popularity around the world, it's interesting taking a look at how the sector is developing in India, the world's second-most populated country. Especially since China, the world's most populous country, is also the world's largest world777 eSports market. Here's more on what an Indian esports player's career possibilities are, as well as the chances and problems that come with them.

In India, an introduction to eSports

eSports – short for "electronic sports" – is a modern video game-based sport. In a multiplayer video game, it usually entails two or more players being divided into teams and world777 battling against one another.

Though organised gaming tournaments have existed for decades, the modern-day version of eSports has gained popularity since the emergence of internet video games specialised to multiplayer action in the 2000s.

Dota 2, Counter-Strike: Global Offensive, Fortnite, League of Legends, and Starcraft II are the most popular eSports in the world in terms of prize money.

Globally, the eSports business is growing rapidly, with forecasts that the global market will generate over $1 billion in income by 2020, growing at a rate of almost 16% per year, with the majority of revenues (around three quarters) coming from media rights and ownership.

In terms of audience, the developing sport is expected to have 495 million supporters, with the bulk of these coming from populous areas such as the United States, Brazil, China, and, more recently, India.

In India, the eSports sector is rapidly growing in popularity, particularly among the younger generations in urban areas.

With one of the world's largest economies and a rapidly growing service sector, India's eSports market is currently valued at $818 million (as of 2020) and is constantly growing, with an estimated 120 million online gamers – especially with recent cash infusions of millions of dollars from major global players like Tencent, Apus, and world777 Games.

What's Different Now

A career in eSports, which was once unheard of and possibly even laughed upon, is suddenly becoming a more plausible option for many urban Indian teenagers.

With rising urban incomes and wealth, as well as the increased accessibility and penetration of the internet, computing, and mobile technologies, an increasing number of children are turning to video games as serious professional enterprises and careers.

As an illustration of the country's rapid growth in eSports, there were just 25 developers in 2010, but by April 2019, that number had risen to 250, with more joining the ranks every day.

Revenues have soared as well, with India now ranking sixteenth in the world in terms of largest economy.

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Apart from the eSport players themselves, this has resulted in an increase in the job market for eSports, with new opportunities for game developers, programmers, network administrators, data operators, team managers, trainers, and others.

One major factor is at work here.

Instead of being referred to as "gamers" in a dismissive manner in the past, eSports players are now referred to as "athletes" and are gradually receiving the same facilities that athletes from other sports enjoy.

India's cause is aided by eSports in Asian Games

The 2018 Asian Events featured eSports as a demonstration sport for the first time, with the games hosted in Indonesia and China winning the gold medal.

Tirth Mehta of India gave honor to the country by capturing the bronze medal in Hearthstone during the games, bringing newfound respect to the country's budding sport. Clash Royale, StarCraft II, Pro Evolution 2018, Arena of Valor, and League of Legends were among the other games played.

This, in turn, should help the general public perceive eSports as a sport. This is because there are substantial disparities between recreational world777 gaming and professional eSports.

The typical eSports gamer, according to Akshath Rathee, Managing Director of Nodwin Gaming, "clicks the mouse roughly 80-400 times and hits around 9 keys on the keyboard with his left hand 400 times in a minute."

Even now, most people will confusely respond that eSports is simply pPlaying online video games when asked what it is.

When older generations are addressed, they will immediately dismiss world777 eSports as a professional sport, preferring instead to encourage their youngsters to participate in traditional sports such as cricket, football, or tennis.

However, for the die-hard eSports fan, it's more of a passion and way of life – as well as a method to make a living.

People like Rathee are apprehensive of the current limited options for eSports as a career path, but the business is showing a lot of potential, with Rathee joking, "A job in eSports or world777 gaming in India may easily earn you anywhere between INR 50,000 and Rs 2 lakh in a month."

The aforementioned figures are extraordinarily good for a new industry in a country where the middle class earns between $406 and $11232 (about INR 30,000-90,000).

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From the beginning of the year, the Indian eSports sector has been hopping. The Indian esports market is predicted to treble in size by 2025, from INR 250 crore now to INR 1,100 crore, representing a 46 percent compound annual growth rate.

After defeating teams from Pakistan and Nepal, India's Total Gaming team won the World Esports Cup 2021 (WEC '21).

WEC '21, South Asia's largest tri-nation esports competition, which was sponsored by smartphone maker Infinix Smartphones, attracted 1.2 million registrations from India, Pakistan, and Nepal, as well as a massive audience through India Today world777 Gaming's social networks (ITG).

"The esports athletes from three countries exhibited their A-game in the global finals, and the competition was nothing short of top-class," Vishwalok Nath, Director, WEC '21, remarked of the World Esports Cup 2021's victorious finale. We're motivated by our collaboration with a group of brilliant players in India, Pakistan, and Nepal, and this is the ideal setup for us to take our brand property to new heights."

The majority of what is going on in the esports market is aimed at Generation Z. For example, to win the hearts of young people, conventional firms are collaborating with world777 gaming companies. Organizations are using merchandising to capitalise on the monetization potential. By providing more accessible material, foreign firms are attempting to connect with India's local flavours. Gamer connectedness is increasing as a result of social networking in gaming platforms. Efforts are also being made to bridge the gap between aspiring artists and established companies.

The Official Chicken Dinner at OR Esports will be provided by KFC India

The number of mainstream corporations working with esports companies can be used to estimate the amount of churn esports generates. And it's all in the name of reaching out to a younger audience.

OR Esports, for example, has announced that KFC India will sponsor the team's 'Winner Winner Chicken Dinner' (WWCD) in 2022. As a sponsor, KFC would promote gaming event streaming, supply distinctive jerseys for gamers to show off their enthusiasm, and maybe surprise players with a digital avatar of Colonel Sanders.

"Winner Winner Chicken Dinner" is a common term used by gamers to celebrate a victory in Battlegrounds Mobile India, one of India's most popular multiplayer battle royale games (BGMI).

This partnership allows the business to interact with the fast-growing gaming audience through a direct connection to their favourite game, ultimately converting them into devoted customers. As marketers compete for Gen Z's attention in India, KFC India's sponsorship of the 'Winner Winner Chicken Dinner' puts them right in the middle of the action.

Content production, activations, and fan experiences will be part of this relationship, which will involve live tournaments, video integrations, and branding at the OR Esports gaming house.

Planet Superheroes, a Licensed Merchandising D2C Company, is 100% owned by NODWIN Gaming

Planet Superheroes, a comic, pop culture, and superhero merchandising retailer, has been bought by world777 Gaming, South Asia's top esports company and a significant subsidiary of Nazara Technologies Limited.

This new addition will allow NODWIN Gaming to give iconic global items to the millions of young people that interact with the company through its hugely successful IPs like India Premiership, VCC, NH7, and DreamHack.

NODWIN will also expand on Planet Superheroes' current offerings by exploring partnerships with global publishers such as KRAFTON, Gameloft, Riot Games, and others to develop innovative and locally relevant merchandise and licencing offerings for popular games such as BGMI, Valorant, PUBG PC, Asphalt, CSGO, and others.

"In recent years, the Indian gaming and esports industry has seen a dramatic surge in its fan base. The acquisition of Planet Superheroes will give world777 Gaming another strategic point of contact with fans that share a passion for gaming, pop culture, and esports. "We believe in expanding the existing portfolio of global brands to include huge tournaments, games, and even popular talent and players like Mortal, Samay Raina, Tanmay, Ankit Panth, and others," stated Akshat Rathee, NODWIN Gaming's Founder and MD.

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